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To speak to an advisor:Call +44 (0)1628 427120Email qualifications@cim.co.uk, To discuss our qualifications:Call +44 (0)1628 427120Email qualifications@cim.co.uk, Understand how to analyse an organisation’s current and future internal and external environments, Interpret relevant information and insights to recommend and inform strategic decision making, Develop marketing objectives and strategy to deliver organisational objectives, Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives (20%), Define the resources required to deliver the strategic marketing plan (15%), Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. 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