Rule #2. Basically Twitter Cards are designed to communicate some information about our web pages like title, description, images, audio, video and etc. CBRE puts their money where their mouth is here, and flips the script by using social ads for recruiting and brand awareness. But I think I need one. BTW, have you used it? Bonding is what makes the theme of this ad unique. Nobody needs another credit card offer. This is a simple process. Twitter card image Set up Your Twitter Card in WordPress. Plus, there are other sorts of ad cards, each regulated by one of the types of ad objectives. Specifying a permanent time zone. Fantasy Author M.L. Jay Baer from the past, explaining what Jay Baer is doing in the present. When in the ads console, you’re presented with a list of campaign objectives. The Gallery Card. This little bubble tent inches away from the ocean employs pattern interruption to get you to pause and take notice, processing for a few seconds what the hell you’re looking at. Make sure you have a pinned tweet that’s beneficial and attractive. And verbs. Outcome-based selling also makes your job on the creative MUCH easier, because a beautiful photo of a tropical locale like this can fit in perfectly on any social medium. They’re also piggybacking, in a way, on the new-agey trend of filling your startup office with, well... all kinds of distractions and crap that surely make getting important, focused work accomplished impossible. A Twitter Card is a multimedia add-on to tweets. For the less tech-savvy, the best way to implement Twitter Cards is via plugins and extensions. Speaking of product-placement, here’s Istanbul. This makes sure that anyone who visits your timeline sees a high quality card, rather than just whatever your most recent post happened to be at the time. A daily maximum budget is required, and you can set an overall total budget as an additional safety net. I recommend you set some up for your objectives. How’s that for meta?! Once the Twitter Card META data is included in your live web page, you need to have your domain approved to use that particular Twitter Card type. That nomadic lifestyle makes it tough to hold a steady job in one place for too long, and online you see evidence of this with a huge, thriving community of passionate travelers who freelance to pay the bills. You will, of course, have to have payment information in the system to run a website card, because it is a sponsored ad. We are not affiliated with Twitter, Instagram, or Facebook. These expanded tweets are called “Twitter Cards” and if you are a blogger they are a great way of getting you blog post tweets a little more exposure. All you need to do is go to the ads console – found here – and find the option. We call this behavioral segmentation – crafting the ad to appeal to the type of people who would want to buy this product and how they’d use it. By using Follows.com, you agree to our Terms and our I am familiar with this Jack. Incorporating location into your ads is an easy, effective trick to immediately increase the relevancy of a message to your target market. InSinkErator’s contest is a good example because it focuses the message on what their products do or allow. This involves: That’s it! Here are a few tips to consider as you add Twitter Cards to your future strategies. Thankfully, Twitter needs to keep websites and brands happy. This Twitter ad from Indochino is a great example (not to mention the incentive of a deal, the cherry on top of an otherwise already good ad). Some sites, like YouTube, will put the player card in their header. The headline can be up to 70 characters in length. But because of our twitter cards integration, we got full credit and exposure. We’ve established how hard it is to get attention to your tweet. You don’t need a specific Twitter for Business account or anything like that. The purpose of the card is to capture a lot of clicks that you wouldn’t otherwise capture. They’re simply too valuable to pass up, assuming you have anything at all to advertise. Twitter Card Meta Tags. A risk reversal does just what it sounds like. Click “Create Website Card.” Populate the Card Content. If you’re not in a position where you can add information to your site code, such as running a WordPress site, you can use plugins to do it for you. That’s probably what you’re already doing, though, since images already increase engagement and clicks just by existing. The only thing to make it stand out will be the “sponsored post” label that appears on all ads, as part of Twitter’s disclosure of paid content. The Player Card, which covers embedded YouTube videos. (And the higher the number, the better!). If not, you should. Not all great Twitter ads have to use an image. It’s not the product then, but the occasion that’s important. The all-in-one business card. Retweet, chime in on a thread, go viral, or just scroll through the Twitter timeline to stay on top of what everyone’s talking about. But like a peacock unfurling his feathers to attract the attention of a mate, we need to dress well. They’re perfectly displayed, you just need to make sure your image – and your destination site – are optimized for mobile users. Twitter may make you jump through hoops the first few times you set up cards, but it will go faster and faster the more you have approved. In Free Prize Inside, Seth Godin explains a concept called ‘edgecraft’ to help companies or products stand out from the crowd by focusing on what puts them at the extremes. Did you know that website cards that don’t include an @ or # drive 23% more clicks? Appears within the resource's path and is generally a required parameter for all Advertiser API requests excluding GET accounts.The specified account must be associated with the authenticated user. Second, the image contains extra supporting stats to add credibility to their claim, along with a CTA button so you know exactly how to obtain this offer. For a Twitter website card, you’re going to want to select the website clicks or conversions option. If you’re creating a Twitter ad for a product with great reviews, feature one in your ad! 1. The gallery card is just like the photo card with one exception: You can have up to … People scan. Showtime does that twice here, once with the quick 30-second clip, and again with the free 30-day trial. The perfect blend between old and new on the Mediterranean. They need to walk a fine line between concise and intriguing. Exploit this stat in your Twitter ads, not just your content marketing. You can now copy this code to your website and generate the Twitter card. No thanks, I don’t have a blog and I don’t want followers. ‘City living & weekends on the water’ pretty much sums that lifestyle up perfectly! Select your audience profile and targeting. Save hundreds of dollars from Twitter, Instagram, and Facebook ads and let us grow your profile for a fraction of the cost! In this article I will explain about Twitter Cards. When you look deeper, though, you see additional meta information. In order to access website cards, you need to be part of the ads system on Twitter. Our mailboxes are already stuffed full of them. … Especially on mobile. You know what is? Create a New Website Card. Or is it the other way around? Just choose the one most local to you. Twitter, by nature and design, is a firehose of nonstop, ephemeral information. There are also advanced options, which include your bid type, which can be automatic, target, or maximum. Visit ads.twitter.com and navigate to the “Creatives” > “Cards” tab. All rights reserved. With Twitter Cards, you can attach rich photos, videos and media experiences to Tweets, helping to drive traffic to your website. Twitter website cards are a specific kind of promoted tweet, one that comes with a handful of benefits to the businesses that use them. First, they make the tweets from your website stand out in the news feed, much like this one, which uses a summary card … Find the Bootstrap card that best fits your project. Switching gears entirely, DotMailer does a few interesting things in this Twitter ad to get you to click. You can do a Twitter card review and if the card is not suitable to make changes in the code. The only thing that doesn’t jive? The gateway between Europe and Asia. The ad’s offer and value prop promises that using a free tool will help you solve a problem or pain point in less than 60 seconds. The Summary Card, which includes a title and brief summary of a website link, as well as a small photo icon about the size of a Twitter profile picture. Simply Measured’s Twitter ad looks like a version of the B2B template we saw earlier with DotMailer: Call it a shameless plug, but this Twitter ad is executed extremely well. Twitter does include analytics, and you can get more by using a Twitter management app. Let’s be honest: Men are slobs. They’re just simple text, a basic tweet, and the user needs to click or tap to expand the content and see the full card. CTA options include things like “order now” and “view now” for different types of content. Especially on social. These last two examples continue to showcase the power of negativity, helping unsuspecting victims avoid peril. JM Twitter Cards: Install JM Twitter Cards and you can enable summary, large photo summary, app, and photo cards. No sense in advertising to them if they have to struggle to use your site, right? We grow authority profiles for thousands of businesses, from local companies to Fortune 500s. Here are 37 Twitter ads examples to get you started, sorted by objective. Once you've decided to use Twitter ads, study these 30 awesome Twitter ad examples (and actionable tips you can copy) before spending anything to set yourself up for success from the get-go. Twitter cards, when shared by other users, are unfortunately truncated. They should be larger and scaled down, but if they have text, make sure it’s readable. Especially big ones like the Super Bowl. Twenty20 incorporates negative messaging with a huge pain point for marketers (embarrassing your brand with lame stock photos), and then relieves that pressure by providing a simple way to fix the problem. (Because, the theory goes, everything in the middle is too similar and too easily ignored.). Fragments. It looks much like a website card, but isn’t an ad. This is how Twitter minimizes bandwidth and how they encourage a minimal level of engagement, which can in turn lead to more engagement. But selling the outcome, like SPG does here, cuts through the noise. Sadly, probably not. Your Twitter ads should also speak to that value prop for the target audience. Personalize your message to said audience. Awareness. And in that amount of time, you’ve gone back to check the initial lead-in copy, look at who the ad’s from, and notice the link to help you answer the question burning at the back of your mind. Aligning your message with a trend like that – whether you’re impartial, for or against – can help elevate it from the 2+ million other pieces of content going live each day. Twitter is your go-to social media app and the new media source for what's happening in the world, straight from the accounts of the influential people who affect your world day-to-day. It’s not about the credit card, it’s about what the card can get you. There are different meta tags you can use depending on the type of Twitter card you are using. And love ‘em or hate ‘em, listiclesremain among the most highly shared posts online. 8. But high engagement can help stretch that attention out, involving your followers to give them a reason to hold on for more. There’s a branded image that maintains consistency (although showing an example of the report or findings might be worth a try too). So what are they, exactly, and how can you take advantage of them? The shelf life of a single tweet is four times shorter than stuff on Facebook. They keep relevancy intact by asking a related question, which highlights a perfect use case of the product – plus it creates curiosity, since users will want to know the answer to the trivia question. They aren’t broadly available to everyone; in fact, you can only access them through the paid advertising system on Twitter. Another thing that got my attention? Trouble is, coming up with great ones is challenging. Piggybacking on the strength of his brand not only exposes the company to a new audience, but it also creates the connection for extra affinity and adds credibility to their event. Jetpack does it by default, as does Yoast’s WordPress SEO. Copyright 2021 Follows.com. Consider this your little half-time commercial break or something. Spencer uses a simple reader’s quote as a form of testimonial. The image contains one of the answers to said question, offering you a teaser as to what you’ll learn after clicking. If you do not see these tabs, you must add a payment method to your account first. This brings you to your ad creation page. Jay Baer is. Go for product placement instead. Increasing brand awareness is one of the hallmarks of social media, helping you to expose yourself (should that be re-phrased?) That’s especially true with books, which people often buy based on (a) recommendations from friends or (b) great reviews on sites like Amazon or GoodReads. In this Twitter ad example, Australian property group Domain uses a Pinterest-esque image that would immediately pique the interest of anyone scrolling through their social feed while driving (because watching the road is so 2009). This Twitter ad from XFINITY is another example that plays on timing by connecting the product (voice remote) to a trending event (the Oscars). You’re going to want to go out of your way to produce clear, excellent media, whether it’s a vine, an audio file, or an image. What’s at the top of the most powerful copywriting words you can use to convert? If your product isn’t particularly visual or if your audience is cerebral, try testing a text-only ad and see what happens. You need both to move the needle, as it usually takes a minimum of 6-8 ‘touches’ before someone takes action. Therefore your content, in this context, needs to adjust accordingly. Because women. Specifying your country, which sets your billing currency and applicable local tax laws. Here, Jay himself expands on this tactic with why you need to market your marketing. Specifically, you’ll see the title and URL of the website the image links to, and some sort of call to action button. It provides the customer with a free taste, removing the barriers to entry which otherwise might prevent them from signing up in the first place. Join the conversation! You can mimic this by making a collage in a large image card. They display in your feed as 440 x 220 rectangles. Apply a specific tracking tag, if you have any set up. Visit Santa Clara is doing a great job capitalizing on the (a) timing and (b) location of Twitter users with relevant content. GigRove illustrates that concept here. Even the image looks like one drink is poured for him, while the other is almost within your reach. Relevancy in advertising is a key component that dictates success or failure – which means intimately understanding your audience should be your first priority. What’s worse, is that employing the same direct-response strategies from AdWords on Twitter is a recipe for disaster. Twitter will add them to tweets that include your website URL if you have a “twitter:card” meta tag in your site header specifying the type of Twitter Card you want. They have to close out of the larger image view and click the link in the tweet if they want to go to your site.