The UK' s advertising watchdog told CNN it had launched a formal investigation after receiving more than 1600 complaints about Ryanair's advert. Ryanair argued the ads were uplifting and encouraged viewers to consider a brighter future when restrictions were lifted and people could go on holiday with friends and family again. But the ASA concluded that the ad was potentially damaging: “Some viewers were likely to infer that by Easter and summer 2021 it would be possible for anyone to get vaccinated in order to go on a booked holiday, that maximal protection could be achieved immediately through one dose of the vaccine, and that restrictions around social distancing and mask wearing would not be necessary once individuals were vaccinated. The Advertising Standards Authority’s decision to ban the two TV ads, which have become the third most complained-about campaign of all time, comes days after the Ryanair chief executive, Michael O’Leary, said the vaccine programme would allow British families to flock to Europe for summer holidays this year. Complaint closed. Budget airline Ryanair has been ordered to remove an “irresponsible” advert depicting misleading claims about coronavirus vaccinations by the advertising watchdog. File RyanAir complaint. The airline told the ASA that the ads showed people “holidaying in their social bubble” and that there were “no requirements that holidaymakers be shown wearing face masks or social distancing”. Ryanair has been ordered to remove its infamous “jab and go” advert after watchdog officials ruled it depicted misleading claims about coronavirus vaccinations. As such we considered the ads could encourage people to behave irresponsibly once vaccinated. Ryanair has needled the Advertising Standards Authority (ASA) with a provocative ‘jab and go’ advert that has drawn thousands of complaints from viewers. Coronavirus: Ryanair ordered to remove misleading ‘jab and go’ advert. Ryanair attracted over 2000 complaints following recent adverts - the third highest number ever recorded by the The Advertising Standards Authority (ASA). Watchdog rules it could 'encourage irresponsible behaviour’ after 2,370 complaints. The airline insisted the campaign was “both factual and accurate” – and said that, according to the ASA’s logic, all holiday advertising for Easter and summer should also be banned. Ryanair’s defence that the ads showed people holidaying within their social bubble, and said that there were no requirements that holidaymakers be shown wearing face masks or social distancing. Start your Independent Premium subscription today. Europe's largest airline Ryanair is being investigated by the UK's Advertising Standards Agency after a "jab and go" advertising campaign promoting air travel as coronavirus vaccinations are rolled out attracted more than a thousand complaints.. Step 2. The ad began with an image of a medical syringe and a vial labelled “Vaccine”. Ryanair was rated the worst firm for customer service out of 100 British brands after passengers were left dismayed by the way the company dealt with complaints. Advert, which showed people without masks on summer holidays, attracted 2,370 complaints, First published on Wed 3 Feb 2021 00.01 GMT. Losing side: Ryanair’s ad campaign has been banned, {{#verifyErrors}} {{message}} {{/verifyErrors}} {{^verifyErrors}} {{message}} {{/verifyErrors}}, Ryanair ‘Jab & go!’ ad banned after thousands of complaints, Ryanair planning for European expansion despite heavy losses, Ryanair boss demands ‘test before travel’ scheme ends in February, Ryanair ‘jab and go’ advert sparks controversy. “We further considered the ads encouraged people to behave irresponsibly by prompting those who were not yet eligible to be vaccinated to contact GPs or other NHS services in an attempt to arrange vaccination, at a time when health services were under particular strain.”. The TV and cinema ad prompted 2,451 complaints that it encouraged foul language. Want an ad-free experience?Subscribe to Independent Premium. Recent adverts from budget airline Ryanair have attracted 2,370 complaints - the third highest number ever recorded by the The Advertising Standards Authority (ASA). The ASA dismissed the complaints saying it was a lighthearted play on words and viewers were likely to have picked up the swearword elsewhere. Some complainants said it was misleading to suggest most people would be vaccinated by spring or summer and so be able to go abroad, and that being vaccinated meant no restrictions would be in place. … “However, even though this ruling is baseless, Ryanair will comply with it and the jab and go adverts will not run again.”. Complaints about a Ryanair ad that suggested holidaymakers could ‘jab & go’ have been upheld by Ireland’s advertising watchdog. Alongside images of people in their 20s and 30s at holiday destinations, the commentary asserted: “Covid vaccines are coming. Ryanair has been told to remove "irresponsible" adverts depicting misleading claims about coronavirus vaccinations. Registration Open for March Programs & Classes. "Misleading" Ryanair adverts have been banned after the company claimed it has the "lowest carbon emissions of any major airline". controversial “jab and go” holiday TV campaign. A similar Ryanair ad in Ireland has already been banned. Town Offers Hiring Incentive for Public Works Employees. Technology reporter Zoe Kleinman keeps a video diary of … My complaint: The Ryan air Jab and go. The campaign struck a nerve with the public, prompting 2,370 complaints to the ASA. The airline’s advert featured a £19.99 travel sale, encouraging travel now that a vaccine is being administered. Others said it was irresponsible because it encouraged people to believe that once they had even the first vaccination shot they would not need follow health restrictions. Angry jan on 05 January 2021 about RyanAir in category Airlines. 3 hours ago. The authority said the 2,370 complaints made it the third-most complained about ad of all time. The ads showed groups in their 20s and 30s engaged in activities such as jumping in a pool and being served at a restaurant, with no social distancing or use of face coverings. “We considered this could encourage vaccinated individuals to disregard or lessen their adherence to restrictions, which in the short term could expose them to the risk of serious illness, and in the longer term might result in them spreading the virus. by BBC News 2/3/2021 12:08:18 AM Big tech: I kept a data video diary. On Monday the airline, which is Europe’s biggest budget carrier, announced it lost an average £3m per day in the last three months of 2020. Only a Paddy Power ad promoting bets on the trial verdict of the South African athlete Oscar Pistorius, and a Booking.com campaign using the word "booking" in place of a swear word, have attracted more complaints. Britain's advertising watchdog has launched an investigation into no-frills carrier Ryanair, after receiving 1,600 complaints about an ad that suggested consumers should 'jab & … Ryanair attracted over 2000 complaints following recent adverts - the third highest number ever recorded by the The Advertising Standards Authority (ASA). Two advertisements for the budget airline Ryanair are banned by the UK's advertising watchdog after complaints that they were sexist.
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