For that, it will always stand as a paragon of the virtue of lasering in on a market-based USP and moving first. Thought leadership is the second-best performer in each category. As we might expect, the preponderance of LinkedIn usage increases with level of education and with income. Recommendations given and received by job level. We don’t get any more recent specific LinkedIn figures beyond that, but we do know that amortisation expense for the company as a whole came to $1.6 billion in FY 2020. Those working in product management come in second (324), with business development coming in third (283). Bernard Salt is widely regarded as one of Australia's leading social commentators by business, the media and the wider community. Increases in LinkedIn sessions, year-on-year, Q4 2017 – Q1 2021. The average length of summaries was 70-100 words – climbing up as we go through levels. That way, you can mine its potential to the maximum to drive traffic from LinkedIn to your website. Finding likely candidates is made easier by the list of 35,000 or 50,000, depending on where you look, different skills which prospective employees can select and be endorsed for (you only need five to stand out, earning 17 times more views). As we recover from the pandemic and jobs begin to recover, however, we might expect the world’s leading employment platform to regain its foothold sooner rather than later. Amsterdam is in second – reflecting the Netherlands’ keen usage of the app. This is the largest age group US LinkedIn users fall into, after which is the 18 to 29 years old age group making up 28 percent. LinkedIn is one of the most popular social media sites in the world today and it calls itself “the world’s largest professional network.” Given its more formal and professional image, a LinkedIn strategy can differ greatly from that of other social media sites. According to Crunchbase, LinkedIn raised $155 million in funding before going public. Nearly 15 percent of all LinkedIn users are senior-level influencers. LinkedIn was again cited as a driver of growth in the annual report. LinkedIn is the world’s preeminent social network for professionals. According to Jobvite’s 2018 Recruiter Nation, 77% of recruiters in the US use the platform. In Q1 2021, this section generated $12.32 billion in revenue, with operating income of $5.71 billion. Effectiveness of video marketing channels, according to marketers. LinkedIn reports one of the lowest levels of urban usage (only Reddit registers a lower percentage, though it is level with WhatsApp) – perhaps unsurprisingly, given most rural professional networking yet to really move online. LinkedIn statistics also suggest very different engagement habits with the platform between men and women. Don’t wait for someone else to do it. Generally, a strong sense of location can give a video a boost. 85 percent and 77 percent of US adults who have graduated from college use YouTube and Facebook respectively. While LinkedIn brings in revenue, it also haemorrhages money. Pandemic conditions may have contributed to an increase of the use of LinkedIn as a audio-visual platform. LinkedIn traffic sources, percentage of total. 1% of users have a staggering 10,000 connections or more. Data Analysis Australia | 1.744 Follower auf LinkedIn Helping business solve problems through analytics since 1988. Finally we might note that LinkedIn usage is more prevalent among white and black users than it is with Hispanic. A 2017 study found 122 million LinkedIn users had been invited to an interview through LinkedIn. 174 million LinkedIn users are based in the US. Half of all US adults with college degrees use LinkedIn. London, of course, is a global business hub, and certainly a place in which networking forms a key part of business life. Perhaps reflecting the busy schedules of this more niche audience, daily usage is less frequent than Facebook and Instagram. No more recent figures have been made available. The UK comes in fourth and the Netherlands is some way behind in fifth. You may be interested to know that half of all US adults with college degrees use LinkedIn (Pew Research Center, 2018). Presumably this is most driven by searches related to specific individuals or for specific skill sets. Let us know in the comments below! In terms of length, a little longer is better. But before launching yourself into social media marketing, you should consider the demographics and users of each of these platforms and their potential. These LinkedIn statistics serve to help you better understand the platform and its users. These LinkedIn statistics only go to show the dominance of the platform in the professional work environment. In fact, LinkedIn users in the US have the most potential to be reached via advertisements, with 2.5 times as powerful a reach as second-placed India with 62 million users and third-placed China with 50 million users. The four most commonly occurring profile words were: ‘leader’, ‘strategic’, ‘solution’, and ‘innovative’. A study by Grammarly found that LinkedIn profile completion levels vary between those at different employment levels. No falling in or out of fashion here – most likely just new cohorts of would-be employees signing up every year. The UK is the biggest market in Europe, with 29 million users, while Brazil’s 46 million LinkedIn users puts it comfortable in the lead in Latin America. It’s a formidable pairing, with both brands enjoying de rigueur status in the professional sphere. A Guide to the Demographics of LinkedIn Users. Facebook has now overtaken it, though its lead is slender. , it’s important to know the potential of your advertising reach. Company pages are also a part of the melange: around 30 million of them at last count. ; Nearly 50K remote jobs available in the U.S. 2.5 times the number of remote jobs in the U.S. increased on LinkedIn … LinkedIn video for as a tool for B2B marketers. In the US, the financial and knowledge economies of the northeast are where you’ll find the greatest Google search interest in LinkedIn. LinkedIn Demographics: Education. Tumblr – 3,700,000 10. Please see here the most up to date report. In the final quarter before Microsoft officially took the reins, Talent Subscriptions commanded revenue of $622.7 million, while subscriptions and Marketing Solutions brought in $161.6 million and $175.5 million respectively. They can network with other LinkedIn members, who are searchable by the above criteria and more. Members can apply for these positions directly through LinkedIn’s interface. Great Britain and France come in at the fourth and fifth spots, respectively. Today, nearly half of the total number of LinkedIn users are monthly active users. Aside from the video stats listed above, Sophisticated Marketer reports a raft of statistics related to how those using LinkedIn as a B2B buying platform utilise the platform. In terms of CTR, videos of over a minute perform well – though videos of under 10 seconds are equally effective. In April 2017, it was suggested on the official LinkedIn blog that the each new connection could introduce you to 400 new people. LinkedIn demographics favor those with professional careers. Investment in LinkedIn was also linked to a $1.4 billion (8%)  increase in sales & marketing expenses. 7. The same figure is cited in reference to an increase in LinkedIn expenses, from $1.2 billion to $2.5 billion. Despite its popularity among B2B marketers, the professional network doesn’t seem to be quite as popular as a marketing platform for businesses as its rival, Facebook. Hiring companies stand to benefit from the wealth of talent on LinkedIn. Search, at a little under a quarter (22.5%), also accounts for a good chunk of LinkedIn traffic. Hiring in October 2020 very nearly matches the index month. Their in-house counterparts in human resources come in third place, with an average of 380 connections, with venture capital & equity (another demographic for which connections are key) sandwiched in-between with 423 LinkedIn connections on average. Hoffman had previously worked for Apple, creating eWorld – an early attempt at a social network, later snapped up by AOL. So if you’re not already on it, you might want to consider jumping on the bandwagon and use these LinkedIn statistics to your advantage before your competitors who are already on there get too far ahead. According to LinkedIn, of all its users, 90 million are senior-level influencers (LinkedIn, 2019). Other sources claim that 40% of LinkedIn users use the site daily – though we were unable to find the initial source of this stat. In contrast, only 9% of LinkedIn users have a high school education or less. As of October 2020 the LinkedIn user base skewed slightly male, with men accounting for 57.5% of the users. *as of Q3 2018, LinkedIn quarterly revenue reported as year-on-year increase, * 2019 and 2020 figures based on reported increases in revenue. The US offers the largest group of LinkedIn advertising audience with a reach of 160 million users. Australia currently has a population of 24.93 million, with the ratio of women to men being 50.2% for women and 49.8% for men. The 16% figure represents a significant improvement on a presumably pandemic-influenced drop to 10% in Q4 2020 (Q2 2020). into account is not clear. Percentage of US adults using LinkedIn, 2012 – 2019. Android Police note that the LinkedIn app has been downloaded 100 million times from the Google Play store, as of April 2018. Well, in India, though Instagram does dominate the influencer market, it’s interesting to note that 22% of influencers also identified LinkedIn as a valuable platform for influencer marketing. A study by ResumeGo using fabricated profiles and CVs (based on real people) found that job seekers were more likely to get a call back if they had a detailed LinkedIn profile. Looking at the advertising audience profile (based on official LinkedIn figures pertaining to ‘addressable audience’), we see that 25-34 year olds are far and away the predominant demographic, accounting for 59.9%. You can read our compilation of LinkedIn stats and facts over its history from these humble beginnings up to the present day below – looking at how many people use the site, who they are, and what they’re worth in terms of revenue. 57) LinkedIn has 15x more content impressions than job ads Back Microsoft’s Q1 2020 (actually Q3 2019) earnings statement, it is reported that LinkedIn job postings were at ‘record levels’. can be found across many different social media platforms. Reportedly, 80% of B2B leads come through LinkedIn, with 95% of North American B2B marketers using LinkedIn as a organic channel through which they can distribute content, and 76% as a paid channel. While acknowledging it is not infallible, we might also give Satya Nadella and his company at least some benefit of the doubt. LinkedIn reports over 772 million users spread over 200 countries, Q1 2021 (by Microsoft FY numbering, Q3 2020 to the rest of us). LinkedIn notes that it users have double the buying power of the average web audience. Using SimilarWeb data, We Are Social and Hootsuite in October 2019 estimate LinkedIn MAUs at 310 million (47% of members). That represents a 1.6 percent quarterly growth of LinkedIn’s reach. From this, we can calculate LinkedIn revenue of $1.86 billion for this quarter. … Nonetheless, Microsoft’s market cap stood at nearly $1.6 trillion in October 2020 based on a share price of $206 – double the levels seen in 2018. Larger images do even better, with 38% higher click-through rates than other images. However, 167+ million LinkedIn users live in the United States—the most out of any other country followed by India, China, and Brazil. Social Media users in Australia are some of the most prolific in the world, with a total of around 60% of the country’s population an active user on Facebook, and 50% of the country logging in at least once a day. LinkedIn, after all, is arguably the greatest-ever repository of CVs/resumes in history. – or more than one out of every three – aged between 30 and 49 years old use LinkedIn (Pew Research Center, 2019). With over half a million LinkedIn users, there are plenty of interest and targeting options for marketers who want to advertise on LinkedIn. , you should also consider the LinkedIn age demographic. Not publishing could well be a missed opportunity: 55% of decision makers use thought leadership content to vet with which organisations they work. The official figure reported in LinkedIn’s ‘about us’ (hence updated sporadically) stood at 20 million in 2019. LinkedIn is considered by companies to be 40% more effective (according to LinkedIn’s own research) than online job boards – with 15 times more impressions than job postings. With the ability to gather insights before, during or after campaigns, you can improve your strategy and make smarter marketing decisions. SimilarWeb give us an average session length of 7:29 minutes, during which 6.7 pages are visited (September 2020). when a user adds experiences from organizations that are yet to be listed. We are also given a figure of 3.7% for Canada. It has posted its highest ever stock price a year before, reaching $276.18 per share. October 2020 levels are at around three quarters of this peak level. It seems to have been a good purchase for them, with LinkedIn revenue consistently cited as an engine room of Microsoft revenue growth. But before launching yourself into social media marketing, you should consider the demographics and users of each of these platforms and their potential. This is a relatively high figure compared to previous quarters. This figure represents a slight increase on the 25% reported in 2018, and a more significant one over the 16% reported in 2012. LinkedIn reached a valuation of $1 billion in June 2008, and of $2 billion two years later. Social media usage by Fortune 500 companies. in more than 200 countries and territories across the globe (LinkedIn, 2019). We provide speaking, media and advisory services to business. 29% of men use LinkedIn, compared with 24% of women – more or less in line with global trends. Perhaps it will have crept upwards, although we might anticipate that desktop usage for a site like LinkedIn might be a little higher than the average, given the nature of the site. This makes LinkedIn the 24th most visited site globally (22nd in the US). Considering the, , this is a great first step when it comes to your, From Facebook and Twitter to YouTube and Snapchat, your. In 2018, LinkedIn’s operating loss increased to $987 million, $63 million up on 2017. LinkedIn’s raison d’être is to connect employers with talent. The revenue is chiefly driven by Talent Solutions – the tool to help employers find talent. It was purchased at something of a premium: 50% over the share price at the time. This compares to total B2B market value of $6.1 billion. LinkedIn posts with images get 2x higher engagement. In July 2019, it was announced that LinkedIn would be moving to Microsoft’s Azure public cloud, three years after the Microsoft acquisition. Entry-level workers are the least likely to have given or have been given recommendations on LinkedIn. With 71 million LinkedIn users, India is the second-biggest market, followed by China at 52 million. The lesson is clear – create a detailed profile or don’t bother. As it stands, 18- to 24-year-olds make up a quarter of LinkedIn’s overall advertising audience. When it comes to engagement and conversions, however, product descriptions are more effective (43% of the most-engaging videos and 36% of the top videos by CTR). LinkedIn annual revenue 2017 – 2020, USD billions. 10 Video Marketing Statistics for 2021 [Infographic], 10 Twitter Statistics Every Marketer Should Know in 2021 [Infographic], 14 Awesome Live Streaming Tools to Win Over the Masses, 10 Artificial Intelligence Statistics You Need to Know in 2021 [Infographic]. Things began to pick up after this point, with October’s -5.8% defying LinkedIn’s previous analysis of a COVID ceiling to the recovery seen between July and September. When LinkedIn reached 500  million followers, it released a small set of stats looking at the most-connected countries, cities, industries, and job functions – using average connections per member in each category as its measure. Oberlo uses cookies to provide necessary site functionality and improve your experience. Even then, this still means that LinkedIn is about halfway to its goal of getting all 70 million companies in the world to have a profile on its network.
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