IMA’s Global HQ is in Amsterdam and they have a largely European focus.They operate a network of more than 12,000 influencers, who, according to IMA”s website, has a combined social following of 6.9 billion people - although there must obviously be some duplication of followers, considering the entire world population is not much greater at 7.6 billion. SugarFree find influencers who fit in with a client’s aesthetic and culture, distributing content to relevant audiences.Over time, the agency has built a vast network of the best creators whose trust they have earned over time. As such, it concentrates on those niches that males generally prefer - lifestyle, automotive, travel, food and drink, fashion, health and fitness, gaming, technology, sport, music, style & grooming, and comedy.This is clearly a large enough audience, as Billion Dollar Baby has offices in London, New York, Istanbul and Sao Paulo. They help businesses build up natural relationships with prominent business sites and people influential in their usually narrow niche.Stryde is an audience focused eCommerce digital marketing agency, based in Salt Lake City, Utah. They strategize and build campaigns for top brands to engage with their target audiences on YouTube, blogs, Instagram, Snapchat, Vine, and Facebook.Mediakix has created influencer marketing campaigns for clients including Nordstrom, Blue Apron, HauteLook, David Yurman, Birchbox, Indiegogo, Hallmark, NatureBox, Sleep Number, and BarkBox.
They work in partnership with The Feldman Agency, a North music management group with over 40 years in the entertainment business, who handles artist representation, talent management and booking, event services and corporate consulting.INF is more of an influencer management agency than an advertising agency, in many ways working like a talent agent. It is an opt-in network, and people who believe they have the reach are welcome to apply. The company also helps with campaigns involving branded content, using suitable influencers and their captive audience.The Outloud Group also works with the other half of the influencer equation.